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Facebook Advertising Increases Revenue 177% 


5/25/2011

By Michael Behrens, SVP eMarketing


Whether you call it Facebook PPC or Facebook advertising, 47% of companies are investing online marketing dollars in Facebook pay per click campaignsi.


Why?
Over 500 million users are on Facebook (anecdotal accounts say Facebook has passed the 600 million mark)
Facebook holds the top spot for time spent online, passing Google, Yahoo, and Microsoftii
Numerous variations of targeting options
Online direct marketers can drive revenue from Facebook ads!


Nearly half of search marketers have made investing in social media advertising campaigns a top priority for 2011. The merits for social media advertising align with the goals of online direct marketing. Going beyond the Like, we show in our most recent case study how Facebook pay per click campaigns were used to drive two business goals:
Increase awareness
Increase revenue

The Facebook advertising platform provides some of the key fundamental pieces to the direct marketer puzzle including transparency, micro-segmentation, and super flexibility. These pieces drive an iterative media buying experience, fueled by data and testing. As a result, the number of “wins” at WebMetro has been building fast and I am excited to provide a deeper dive into one of our most recent wins. The team on this account had a great plan but the quick and significant success was really driven by what we like to refer to as flawless execution. You can check out the win in our latest case study on social media PPC: Facebook Advertising Increases Revenue 177%.

References
iEconsultancy and Search Engine Marketing Professional Organization (SEMPO), “State of Search Engine Marketing,” April 13, 2011

iiTechcrunch, "comScore: Facebook Keeps Gobbling People’s Time,” February 7, 2011

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